Vorwerk Unveils New Thermomix Model TM7
The Thermomix TM7, featuring innovative cooking capabilities, is set for release in April 2025.
Vorwerk, the German manufacturer renowned for its innovative kitchen appliances, has announced the launch of its latest model, the Thermomix TM7, which is scheduled for delivery in April 2025. This marks the introduction of a new model after six years, as the previous version, the TM6, was released in 2019 and has since sold over 8 million units worldwide.
Customers can currently pre-order the TM7 online, according to Vorwerk CEO Thomas Stoffmehl.
The TM7 will be priced at €1,549, which is €50 higher than its predecessor.
Notably, one of the key features of the TM7 is its ability to cook food without the need for a lid, a first for the Thermomix product line.
Vorwerk maintains a significant share of its revenue from the Thermomix, which accounted for over half of the company's sales last year.
It operates through a direct sales model, opting not to sell its products in retail stores, but rather through personal sales representatives.
The Thermomix brand has gained a cult status in the culinary community, and while other companies such as Bosch, Xiaomi, Moulinex, and Kenwood offer comparable machines, the name Thermomix has become synonymous with kitchen appliances for many consumers.
Martin Fassnacht, a professor of Strategy and Marketing at the WHU - Otto Beisheim School of Management, notes that the brand polarizes opinions, being loved and hated in equal measure.
Speculation about the new features of the TM7 included the potential integration of artificial intelligence and voice control capabilities.
However, Vorwerk has confirmed that while these features are anticipated for future updates, they will not be available at the initial launch.
The announcement comes at a time when consumer interest in multifunctional kitchen appliances continues to rise, reflecting a broader trend towards efficient home cooking solutions.
Customers can currently pre-order the TM7 online, according to Vorwerk CEO Thomas Stoffmehl.
The TM7 will be priced at €1,549, which is €50 higher than its predecessor.
Notably, one of the key features of the TM7 is its ability to cook food without the need for a lid, a first for the Thermomix product line.
Vorwerk maintains a significant share of its revenue from the Thermomix, which accounted for over half of the company's sales last year.
It operates through a direct sales model, opting not to sell its products in retail stores, but rather through personal sales representatives.
The Thermomix brand has gained a cult status in the culinary community, and while other companies such as Bosch, Xiaomi, Moulinex, and Kenwood offer comparable machines, the name Thermomix has become synonymous with kitchen appliances for many consumers.
Martin Fassnacht, a professor of Strategy and Marketing at the WHU - Otto Beisheim School of Management, notes that the brand polarizes opinions, being loved and hated in equal measure.
Speculation about the new features of the TM7 included the potential integration of artificial intelligence and voice control capabilities.
However, Vorwerk has confirmed that while these features are anticipated for future updates, they will not be available at the initial launch.
The announcement comes at a time when consumer interest in multifunctional kitchen appliances continues to rise, reflecting a broader trend towards efficient home cooking solutions.
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