U.S. Surgeon General Vivek Murthy has called for updated warning labels on alcoholic beverages to better inform consumers about the associated cancer risks.

In a Friday statement, Murthy highlighted that alcohol raises the risk of developing at least seven types of cancer, such as breast, colon, and liver cancer.

However, many Americans remain unaware of these dangers.

Murthy also proposed revisiting the U.S. alcohol consumption guidelines, which currently advise no more than two drinks per day for men and one for women.

"Alcohol consumption ranks as the third leading preventable cause of cancer in the United States, following tobacco and obesity," stated his office, emphasizing that the type of alcohol doesn't affect the risk.

The proposal has prompted reactions from industry groups and public health organizations.

The Distilled Spirits Council of the United States (DISCUS) referenced studies indicating that moderate alcohol consumption might reduce overall mortality rates, while admitting to the increased breast cancer risk.

A spokesperson for the U.S. Beer Institute affirmed its support for responsible drinking habits.

Alcohol in the U.S. has carried warning labels since 1988, addressing risks like birth defects from drinking during pregnancy and impaired judgment when operating machinery.

These warnings, printed in small text on packaging, have remained unchanged for years.

Murthy’s recommendations suggest updating these labels, though not adopting the prominent warnings used in tobacco regulation.

Murthy’s initiative echoes the historic 1964 Surgeon General report on smoking, which led to stricter tobacco regulations in subsequent years.

Nevertheless, some analysts warn that warning labels alone might have a limited effect on consumer behavior, noting mixed outcomes from tobacco initiatives.

Blake Droesch, an analyst with eMarketer, stated that while labels might not immediately impact alcohol producers, they could pose long-term challenges for the industry.

The global public health sector has intensified scrutiny on alcohol consumption.

The World Health Organization (WHO) claims there is no safe level of drinking, supported by data connecting even small amounts of alcohol to health risks.

However, this view remains controversial, with debates continuing over moderate drinking's role in health and society.

Murthy’s report estimates that alcohol contributes to roughly 100,000 cancer cases and 20,000 cancer deaths annually in the U.S., along with over 13,500 alcohol-related traffic fatalities.

The advisory also noted that drinking two alcoholic beverages per day could lead to about five more women out of 100 and three more men out of 100 developing cancer in their lifetimes.

Some countries have already implemented cancer warnings on alcoholic beverages.

Ireland, for instance, has introduced labeling requirements consistent with public health directives.

Meanwhile, major alcohol companies like Diageo and Heineken are actively lobbying in the U.S., especially in anticipation of the 2025 update to national dietary guidelines.

President-elect Donald Trump’s administration may affect the direction of these recommendations.

Trump, who abstains from alcohol due to his brother’s death from alcoholism, has expressed concerns over its risks.

His nominee for Surgeon General, Janette Nesheiwat, and his choice for Secretary of Health and Human Services, Robert F. Kennedy Jr., who has been open about his own struggles with substance abuse, could influence future policy decisions.

Ultimately, any changes to alcohol labeling would require congressional approval.

As public health bodies, including the WHO, ramp up efforts to regulate alcohol similarly to tobacco, the debate over its risks, societal role, and regulatory strategies is expected to continue.

For now, Murthy’s call to action has rekindled discussions on the interplay of health, consumer awareness, and industry responsibility.